Last Updated: August 18, 2026
At Safari Lala, we respect your privacy and are committed to protecting the personal information you provide when using our website, services, accommodation marketplace, travel experiences, safari content, and other services available through safarilala.com.
This Privacy Policy explains what information we collect, how we use it, how cookies and advertising technologies work on our website, how third-party services may process information, and the choices available to you.
By using Safari Lala, you agree to the practices described in this Privacy Policy.
1. About Safari Lala
Safari Lala is a Tanzania-focused travel and accommodation marketplace that connects travellers with accommodation providers, safari and travel experiences, and other tourism-related services.
Our website may include accommodation listings, travel experiences, destination guides, safari information, booking or enquiry features, advertising, analytics, and other digital services.
For questions about this Privacy Policy, please contact us using the information provided at the end of this policy.
2. Information We Collect
Depending on how you use Safari Lala, we may collect different types of information.
Information You Provide Directly
You may provide information when you:
- Create an account
- Contact us
- Submit an accommodation listing
- Request information about an accommodation or experience
- Make or enquire about a booking
- Submit a review or other content
- Subscribe to communications
- Contact a host or service provider
- Register as a host or accommodation provider
- Complete a form on our website
- Communicate with Safari Lala by email, telephone, WhatsApp, or other available channels
This information may include your name, email address, telephone number, country, booking information, accommodation details, communication preferences, and other information you choose to provide.
Information Collected Automatically
When you visit Safari Lala, certain information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Language settings
- Approximate geographic location derived from your IP address
- Pages visited
- Links clicked
- Time spent on pages
- Referring website
- Search terms or other information used to reach our website
- Date and time of visits
- Website interactions
- Technical information about your device and connection
We use this information to operate, secure, analyse, improve, and personalise our website and services.
3. IP Addresses
Safari Lala may collect and temporarily store your IP address when you access our website.
IP addresses may be used for purposes including:
- Website security
- Fraud and abuse prevention
- Diagnosing technical problems
- Understanding general website traffic
- Analytics
- Approximate geographic reporting
- Advertising measurement
- Maintaining website functionality
An IP address may be considered personal information or personal data under certain privacy laws. We handle IP addresses in accordance with applicable privacy requirements.
4. Cookies
Safari Lala uses cookies and similar technologies.
Cookies are small text files that may be stored on your device when you visit a website. They help websites remember information about your visit and allow certain features and services to function.
We may use:
Essential Cookies
These cookies may be necessary for the website to operate correctly. They can help with functions such as account sessions, security, navigation, forms, and other core website features.
Analytics Cookies
Analytics cookies help us understand how visitors use Safari Lala.
For example, we may use Google Analytics or another analytics service to understand:
- How many people visit our website
- Which pages receive traffic
- How visitors navigate the website
- Which content is popular
- How visitors find our website
- General audience characteristics
- Website performance
Analytics information helps us improve Safari Lala.
Advertising Cookies
Safari Lala may use advertising cookies and similar technologies provided by advertising partners.
These technologies may allow advertising providers to recognise a browser or device and display advertisements based on previous interactions with websites or content.
Preference and Functional Cookies
These cookies may remember preferences and settings to provide a more convenient experience.
5. Google Analytics
Safari Lala may use Google Analytics to understand website traffic and visitor behaviour.
Google Analytics may collect information such as IP address, device information, browser information, pages viewed, interactions, and approximate location.
We use analytics information to understand website performance and improve our content, services, accommodation marketplace, and user experience.
Google may process information collected through Google Analytics in accordance with its own privacy policies and terms.
You can learn more about Google’s privacy practices through Google’s official privacy resources.
6. Google AdSense
Safari Lala may use Google AdSense to display advertisements on certain pages of our website.
Google AdSense is an advertising service provided by Google. Google and its advertising partners may use cookies, web beacons, device identifiers, IP addresses, or similar technologies to provide, measure, and improve advertising.
Advertisements displayed through AdSense may be based on factors such as the content of the page, general location, browsing activity, or previous interactions with advertising.
The advertisements shown on Safari Lala may therefore not always be selected manually by Safari Lala.
7. Google Advertising Cookies
Google and its advertising partners may use advertising cookies on Safari Lala.
These cookies may be used to:
- Deliver advertisements
- Measure advertising performance
- Limit how frequently an advertisement is shown
- Detect interactions with advertisements
- Provide relevant or personalised advertising
- Understand advertising audiences
- Prevent fraudulent advertising activity
Depending on your location, applicable laws, and your choices, Google may ask for consent before using certain cookies or personalised advertising technologies.
8. Personalized Advertising
Where permitted by applicable law and where appropriate consent has been obtained, Safari Lala and its advertising partners may provide personalised advertising.
Personalised advertising can use information about a user’s browsing activity, interests, interactions, or general characteristics to make advertisements more relevant.
If you do not want personalised advertising, you may be able to change your advertising preferences through Google’s advertising settings or through cookie and privacy controls available on your device or browser.
Turning off personalised advertising does not necessarily mean that you will stop seeing advertisements. You may continue to see non-personalised or contextual advertisements.
9. How to Manage Advertising and Cookies
You have choices regarding cookies and personalised advertising.
Depending on your browser, device, and location, you may be able to:
- Delete existing cookies
- Block cookies
- Disable third-party cookies
- Adjust browser privacy settings
- Use private or incognito browsing
- Change advertising preferences
- Opt out of personalised advertising
- Manage consent through a cookie banner or privacy settings provided on Safari Lala
Please note that disabling certain cookies may affect website functionality.
Google also provides tools that allow users to manage certain advertising preferences.
Because advertising and privacy controls may change over time, we recommend checking Google’s current advertising settings and your browser’s privacy controls for the most up-to-date options.
10. Third-Party Vendors
Safari Lala may work with third-party vendors and service providers that help us operate our website and business.
These may include providers involved in:
- Website hosting
- Website security
- Analytics
- Advertising
- Payment processing
- Email communication
- Customer support
- Booking technology
- Website performance
- Maps and location services
- Marketing
- Fraud prevention
- Technical infrastructure
Third-party vendors may process information according to their own privacy policies and contractual obligations.
Third-party advertising providers may use cookies or similar technologies to collect information about your activity on Safari Lala and other websites.
11. Accommodation Hosts and Service Providers
Safari Lala operates as a travel and accommodation marketplace.
When you submit an enquiry, booking request, or other request involving an accommodation, host, safari operator, tour provider, or other service provider, certain information may need to be shared with the relevant provider so that your request can be handled.
Information shared may include information such as your name, contact information, booking details, requested dates, number of guests, and relevant communication.
The information provided to a host or service provider may also be subject to that provider’s own privacy policy.
Safari Lala does not control how an independent accommodation provider or third-party service provider handles information after it has legitimately received it.
12. Payments
Where Safari Lala or a third-party payment provider processes payments, payment information may be handled by the applicable payment provider.
We may not directly store complete payment card details on our own servers when payment processing is handled by an external payment provider.
Payment providers may collect and process information according to their own privacy policies and security practices.
13. Booking and Enquiry Information
If you make a booking, enquiry, request, or other transaction through Safari Lala, we may collect information necessary to process and manage that request.
This may include:
- Name
- Email address
- Phone number
- Travel dates
- Number of guests
- Accommodation or experience selected
- Booking details
- Special requests
- Communication history
- Payment-related information where applicable
We use this information to provide the requested service, communicate with you, prevent fraud, maintain records, and improve our services.
14. Accommodation Provider Information
If you register an accommodation or tourism business with Safari Lala, we may collect information necessary to create and manage your listing.
This may include:
- Business or property name
- Contact details
- Property information
- Location
- Accommodation details
- Room information
- Pricing
- Availability
- Photos
- Amenities
- Policies
- Business information
- Payment or payout information where applicable
Information displayed publicly on an accommodation listing may be visible to website visitors.
Hosts and providers should avoid submitting unnecessary personal or sensitive information that they do not want publicly displayed.
15. Reviews, Photos and User Content
Safari Lala may allow users, hosts, or other providers to submit reviews, photographs, descriptions, comments, ratings, or other content.
If you submit content intended to be publicly displayed, that content may become publicly accessible.
Please do not submit sensitive personal information, passwords, payment details, identification documents, or information about another person without appropriate permission.
16. How We Use Information
Safari Lala may use information we collect to:
- Operate and maintain the website
- Provide accommodation and travel services
- Process enquiries and bookings
- Connect travellers with hosts and providers
- Communicate with users
- Provide customer support
- Improve website functionality
- Improve accommodation listings
- Analyse website traffic
- Understand user behaviour
- Personalise parts of the website
- Display and measure advertising
- Prevent fraud and abuse
- Protect website security
- Troubleshoot technical problems
- Develop new services
- Send relevant communications where permitted
- Comply with legal obligations
- Enforce our terms and policies
17. Marketing Communications
Where permitted by applicable law, Safari Lala may send marketing or promotional communications about travel, accommodation, safari experiences, destinations, offers, or services.
You may unsubscribe from marketing communications by following the unsubscribe instructions provided in the communication or by contacting us.
Service-related communications, such as booking confirmations, security notifications, account messages, or important service announcements, may still be sent where necessary.
18. Data Sharing
Safari Lala does not sell personal information simply because you use our website.
However, information may be shared with third parties where necessary to operate our services.
This may include sharing information with:
- Accommodation providers
- Safari and tour operators
- Travel experience providers
- Payment providers
- Hosting providers
- Analytics providers
- Advertising providers
- Technology providers
- Customer support providers
- Security and fraud-prevention providers
- Professional advisers
- Government authorities where legally required
We seek to limit information shared to what is reasonably necessary for the relevant purpose.
19. Legal Requirements
We may disclose information where we believe disclosure is necessary to:
- Comply with applicable law
- Respond to lawful requests from authorities
- Protect our rights or property
- Protect the safety of users or others
- Investigate fraud or abuse
- Enforce our agreements
- Protect the security and integrity of Safari Lala
20. Data Security
We take reasonable technical and organisational measures to protect information from unauthorised access, loss, misuse, alteration, or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
You should also take reasonable steps to protect your account information, including keeping passwords confidential and using secure devices and connections.
21. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy.
The retention period may depend on:
- The type of information
- The purpose for which it was collected
- Whether you maintain an account
- Booking or transaction requirements
- Legal and regulatory requirements
- Accounting requirements
- Dispute resolution
- Fraud prevention
- Security requirements
When information is no longer reasonably required, we may delete, anonymise, or securely dispose of it.
22. Children’s Privacy
Safari Lala is not intended to knowingly collect personal information directly from children without appropriate involvement of a parent, guardian, or other lawful basis.
If you believe that a child has provided personal information to us without appropriate permission, please contact us so that we can review and, where appropriate, remove the information.
23. International Data Transfers
Safari Lala may use service providers located in countries other than Tanzania.
As a result, information may be processed or stored outside Tanzania or outside the country where you live.
Where required by applicable law, we will take appropriate steps concerning international transfers of personal information.
24. Your Privacy Rights
Depending on where you live and the laws that apply to you, you may have rights concerning your personal information.
These may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of certain information
- Object to certain processing
- Request restriction of certain processing
- Withdraw consent where processing is based on consent
- Request information about how your data is used
- Opt out of certain marketing communications
- Manage certain cookies and advertising preferences
Some rights may be subject to legal limitations.
To exercise an applicable privacy right, contact Safari Lala using the contact details below.
25. Third-Party Websites
Safari Lala may contain links to websites operated by third parties, including accommodation providers, tourism businesses, advertisers, payment providers, social media platforms, and other services.
We are not responsible for the privacy practices, content, security, or policies of third-party websites.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
26. Social Media
Safari Lala may use social media features, including links or embedded content from third-party platforms.
When you interact with these features, the relevant social media provider may collect information according to its own privacy policy.
27. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, advertising practices, or privacy practices.
When we make changes, we may update the Last Updated date at the top of this page.
We encourage visitors to review this page periodically.
28. Contact Safari Lala
If you have questions about this Privacy Policy, want to request access or correction of your personal information, or have a privacy-related concern, please contact us.
Safari Lala
Website: safarilala.com
Email: info@safarilala.com
Country: Tanzania
For privacy-related requests, please include enough information for us to understand and respond to your request. We may need to verify your identity before processing certain requests.
29. Important Note About Advertising
Safari Lala may display advertisements provided by Google AdSense and other advertising partners.
Third-party advertising providers may use cookies and similar technologies to collect information about visits to Safari Lala and other websites. This information may be used to provide relevant advertisements, measure advertising performance, and prevent advertising fraud.
Users can manage certain advertising preferences through their browser, device settings, cookie controls, or Google’s advertising controls.
Where legally required, Safari Lala will seek appropriate consent before using non-essential cookies or certain personalised advertising technologies.
30. Consent
By using Safari Lala, you acknowledge that you have read this Privacy Policy.
Where applicable law requires consent for cookies, Personalised advertising, analytics, or other processing activities, Safari Lala will provide appropriate consent mechanisms and will respect the choices you make through those mechanisms.
Safari Lala is committed to building a transparent travel marketplace while respecting the privacy and choices of our users, travellers, hosts, and tourism partners.